RK Swamy Ltd. launched its initial public offering on March 4 to raise Rs 423.6 crore. The IPO issue will close on March 6.The issue comprises a fresh issue of up to Rs 173 crore and an offer-for-sale worth Rs 250.6 crore.The company has set the price band for its initial public offering in the range of Rs 270–288 per share.The market value of the IPO at the upper end of the price band is Rs 1,676.7 crore. The lot size for the issue is 50 equity shares, and it will be listed on the National Stock Exchange and the BSE.The size of the fresh issue of equity shares with a face value of Rs 5 each, aggregating up to Rs 173 crore, and the offer for sale of up to 8,700,000 equity shares with a face value of Rs 5 each.Issue DetailsIssue opens: March 4Issue closes: March 6Face value: Rs 5 apiece.Fixed price band: Rs 270–288 per share.Minimum lot size: 50 shares.Listing: NSE and BSE.RK Swamy, JG Chemicals And Gopal Snacks IPOs Open This WeekUse of ProceedsFunding working capital: Rs 54 crore Funding capital expenditure for DVCP Studio: Rs 10.98 crore Funding investment in IT infrastructure: Rs 33.3 crore Funding setting up of new CEC and CATI: Rs 21 crore BusinessThe company is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services.They offer a comprehensive range of services in the following interrelated and complementary business segments: (i) integrated marketing communications; (ii) customer data analytics and marketing technology (customer data analytics and martech); and (iii) full-service market research (including customer experience measurement) and syndicated studies (full-service market research).The company is a data-driven integrated marketing services provider, and all segments of the business use digital initiatives extensively.Ahead Of IPO, RK Swamy Mobilises Rs 187 Crore From Anchor InvestorsUse Of ProceedsFunding working capital requirements of the company.Funding capital expenditure to be incurred by the company for setting up a DVCP Studio.Funding investment in IT infrastructure development of the company, and company's Material Subsidiaries Hansa Research and Hansa Customer Equity.Funding setting up of new CEC and CATI of the company.General corporate purposes.Most Startup Exits In India To Happen Via IPO, Says Peak XV's Rajan AnandanSubscription Status: Day 1The IPO was subscribed 2.19 times as of 5:00 p.m. on Monday.Institutional investors: 0.01 or 1%. Non-institutional investors: 2.97 times.Retail investors: 7.87 times.Employee reserved: 0.58 timesRK Swamy Sets IPO Price Band At Rs 270–288 Per Share