Urban Company has taken Kent RO Systems to the Delhi High Court over an advertising dispute involving its NATIVE range of water purifiers, according to an exchange filing.
The home services company filed a defamation and product disparagement suit on Aug. 11, alleging that Kent's advertisements and social media campaigns made false and misleading claims about its products.
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The dispute centres on Urban Company's claim that its NATIVE M0, M1, M2, M1 Pro and M2 Pro water purifiers offer a two-year filter life and a two-year no-servicing feature.
Urban Company alleged that Kent described these features as a “marketing gimmick” and portrayed the purifiers as “unsafe” and “risky” for consumers.
The matter was heard by the Delhi High Court on Aug. 12. During the hearing, Kent stated that it would remove the advertisements and related social media content that were the subject of the lawsuit.
Kent also stated that it would not run any other advertisements or promotional content making the same or similar claims regarding water purifiers offering a two-year filter life or two-year no-servicing feature that would disparage Urban Company.
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Kent has been asked to remove the disputed advertisements and social media content within 15 days of Aug. 12. The court passed its order on the same day, though it was published on the Delhi High Court's website on Aug. 22.
Other cases between the two companies remain pending, including a patent infringement suit filed by Kent, Urban Company's counterclaim against Kent's patent and a separate tortious interference suit filed by Urban Company.
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