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Systematix Research Report
We hosted the management of SRL Diagnostics at our virtual conference on India's diagnostics industry. Key takeaway is that the company remains unaffected by the pricing strategy adopted by digital players.
SRL has maintained its pricing and continues to focus on adding collection centers to expand its reach.
Digital medium contributes 4-5% of its revenue, and the SRL Diagnostics is strengthening its digital capabilities.
SRL has 55:45 revenue mix from business-to-consumer:business-to-business. The company generates ~12% of its overall revenue from Fortis.
It has ~3,000 customer touch points and is adding ~250 centers every year. Radiology constitutes 5-6% of the company's total revenue. Covid-related sales comprised ~6% of SRL's Q1 FY23 revenue.
The company has an equitable geographic contribution across the country, with franchises running 90% of its collection centers. Digital is important for the company, which has doubled down efforts on its web interface and app.
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