Cera Sanitaryware - Troika – Growth, Leadership, Capital Discipline: Centrum Broking Initiates Coverage

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An employee uses an air gun to remove dust and dirt from kiln-fired toilet and wash basin in a factory in Bahadurgarh, Haryana, India. (Photographer Udit Kulshrestha/Bloomberg)

BQ Blue's special research section collates quality and in-depth equity and economy research reports from across India's top brokerages, asset managers and research agencies. These reports offer BloombergQuint's subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Centrum Broking Report

Cera Sanitaryware Ltd. has come a long way from a single product company to a multi-product company with market leadership in sanitaryware and one of the key players in faucetware.

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In sanitaryware segment, Cera holds 17% of organised market share while 4% in faucetware.

Sharp focus on capital employed, working capital and high product quality coupled with technology-based innovation are the key drivers for Cera's success.

Given low interest rate cycle, Government of India's focus on affordable housing and conducive industry conditions we expect Cera's sales/Ebitda/profit after tax to grow at compound annual growth rate of 18%/24%/32%,respectively. We estimate margins to reach 15.1% in FY24E.

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