Bollywood actor Ameesha Patel on Saturday raged on Bollywood's PR culture and called out younger actresses for allegedly 'buying' superstar status through publicity campaigns instead of box office achievements. Taking to X, the Gadar actor shared a string of posts, where she criticised what she described as "fake PR machinery" operating within the Hindi film industry. Without naming anyone directly, Ameesha questioned the credibility of actresses who label themselves "number one" stars despite not having major solo blockbusters to their credit.
She first addressed online trolling culture and YouTubers who regularly target celebrities. In one of her posts, she wrote, "Never feel bad or upset at certain negative UTUBERS who always wake up with negativity and criticism for all the STARS… We as stars should feel happy for them rather than getting affected… after all by speaking ill about us all, their kitchen running." [sic]
The actor then turned her attention toward actresses and PR teams, stating that stardom cannot be manufactured through branding alone. “Call ur self a superstar only if u have achieved any sort of work that creates history and havoc at the box office. Until then stop playing PR games to call urself a superstar,” Ameesha posted.
She further added, "Loads of female actresses who haven't even achieved one solo blockbuster in their careers till date are calling themselves stars by doing 2 average films yearly. By being on some shooting sets you don't become a star. All you become is an actor who is a part of a project."
Ameesha also took a dig at actors allegedly paying for rankings and labels in entertainment media. "Most female actresses who haven't even achieved one film in their career where even a single film of theirs has done even 200 cr plus at the box office are paying their PR teams to call themselves nos 1 and nos 2? Like really? It's 2026 and not 2000… today 100 cr is nothing,” she wrote.
Highlighting her own track record, Ameesha referenced the success of Kaho Naa... Pyaar Hai, Gadar: Ek Prem Katha and Gadar 2, calling them “three biggest solo blockbusters” of her career. She added, “My FAKE PR machinery is weak unlike other actresses.”
The actor also hinted at Gadar 3, writing, “GADAR 3 will come for sure… Theatre mein hungama mach jayega. With audience love and God's blessings, 500 cr is just the minimum numbers for a brand like GADAR.”
Ameesha was last seen reprising her iconic role in Gadar 2 and is also expected to feature in Humraaz 2.
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