The Bharatiya Janata Party (BJP) has constituted a dedicated team to lead its Gen Z outreach programme with a focus on building greater engagement with younger generations.
The programme is expected to engage with young people on their views and concerns, while providing them with an opportunity to interact directly with BJP leaders and voice their opinions.
More details about the timing, format and venues for the programme are expected to be revealed by the party soon.
Who's On The Team
BJP national president Nitin Nabin will oversee the outreach effort. The team also includes national general secretaries Smriti Irani and Vinod Tawde, Gujarat minister Harsh Sanghavi and Chhattisgarh minister OP Choudhary, along with other party leaders. The team is expected to work on an outreach strategy that allows the party to engage with Gen Z and understand issues that matter to younger voters.
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BJP Plans Direct Interactions With Students
As part of the wider youth engagement effort, Union ministers had earlier been asked to visit universities for a day and interact directly with students. BJP leaders are also expected to visit schools as the party prepares to expand its engagement with younger audiences.
The Gen Z initiative is likely to involve discussions and interactions focused on the issues, expectations and aspirations of young people.
PM Modi Calls For Greater Youth Engagement
The BJP's move comes after Prime Minister Narendra Modi called for greater engagement between government departments, universities and young people to bring new ideas to policymaking.
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During a high-level meeting with government secretaries, Modi stressed that interaction with universities and youth could help generate new and unconventional ideas. He also called for greater focus on research and innovation, while urging officials to take a long-term approach on shaping the country's future.
“Prime Minister concluded by reiterating the need for a whole-of-government approach, greater coordination, innovative thinking and collective ownership to address complex challenges and shape India's future with a long-term perspective,” read an official statement from the PMO.
Outreach Comes Amid Youth-Focused Political Push
The BJP's Gen Z outreach comes as opposition parties are also stepping up their engagement with young voters. Congress leader Rahul Gandhi is holding the ‘Chhatron Ki Goonj' programme in Pune on August 22 (from 4.30 pm to 9.30 pm), focusing on issues such as paper leaks, exam irregularities and rising education fees, with particular attention to concerns affecting young women.
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