LIC To Retain Focus On High-Margin Policies Even As Demand Falls

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Life Insurance Corp. is focused on growing the margins of its new business by increasing the contribution of non-participating product categories in the product mix, according to its Chairperson Siddhartha Mohanty. 

The current share of non-par products is 8.89% for fiscal 2023, compared to 7% in FY22. The company, in a conversation with BQ Prime, had in the previous quarter guided for a full year non-par share of 11%.

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It witnessed a marginal dip—from 9% non-par share in the first nine months of 2023 fiscal—due to fall in customer demand, Mohanty said. "However, the focus remains on growing the non-par business."

The company managed to increase its VNB margins to 16.2% for the full year, while it had reported 14.6% in the nine months ended December.

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Key Highlights of the Post-Earnings Call

  • The company's market share in individual businesses is 40%, while it is 76% for group businesses.

  • Continued to be a market leader in both individual and group categories.

  • Profits after tax increased due to a Rs 27,241 crore accretion on a non-par solvency margin.

  • Embedded value grew by 7.5% to Rs 5.8 lakh crore, despite adverse conditions on the MTM side.

  • The company would like to grow its absolute EV.

  • LIC is training new agents to sell non-par products, while the older ones continue to sell par products.

  • Within non-par, too, the company is focusing on high-margin products.

  • It expects the VNB margins to further improve due to this, a few digital initiatives, and direct selling.

  • It launched three new non-par products: LIC Bima Ratna, LIC Jeevan Amar, and LIC Jeevan Azad.

  • Some improvement was seen in the annuity and non-par products.

  • Management expects these products to grow well, with the productivity of the agents increasing.

  • With high competition in the annuity markets, LIC has increased the rates, and the management expects the volumes to pickup.

  • Profitability on the group side improved in FY23 and is expected to continue being a significant contributor.

  • Robust growth in APE and VNB in group business has led to margin expansions.

  • Margins in the group business are sustainable and could improve further.

  • The death claims were 34% lower than last year, while management expenses increased by 100 basis points.

  • The number of LIC agents was around 13 lakh. The number of policies sold through agencies fell 4%, but agencies contributed to 96% of the total policies sold by the life insurer.

  • Bancassurance grew 26% by premium.

  • The company said that the annualised premium equivalent saw a dip in Q4, due to some setbacks in the group business.

The budget 2023 announcement taxing payouts on high-ticket policies — non-par policies with premium contributions exceeding Rs 5 lakh — for purchases after April 1, except in cases of death, contributed to just 0.04% of the total policies sold by the insurer, Mohanty said.

Also, the premiums earned from these policies were around 3.5% of total premiums. "There should not be any significant impact on the margins," he said.

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However, he said that the company did focus on selling the regular premium business in March to benefit from the pre-booking of non-par policies before April. Accordingly, LIC's product, Jeevan Shanti, did well, Mohanty said.

Shares of LIC were trading 1.55% higher at 1:25 p.m. on Thursday, a day after Q4 results were announced, as compared to a 0.39% decline in the S&P BSE Sensex.

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