- Hard Rock International has terminated its licensing agreement with JSM Corporation, leading to the immediate shutdown of 10 Indian outlets.
- Major hubs including Bengaluru, Delhi, Kolkata, and Pune are affected; the Goa hotel remains the only operational site.
- The sudden suspension of operations is expected to impact hundreds of employees across the coun
Hard Rock Cafe, the prominent brand among global hospitality, declared the closure of 10 of its outlets across India on Monday, March 16, 2026. The sudden announcement of the suspension of operations for cafes comes following the termination of its licensing agreement with the Indian partner managing Hard Rock, JSM Corporation Pvt.
In the official statement released by Hard Rock International, it stated, "Hard Rock International has formally terminated its agreements with JSM Corporation Pvt Ltd. and related entities covering the right to operate all Hard Rock Cafes and Rock Shops within India."
The cafes of 10 locations are in Bengaluru (Hard Rock Cafe and Bengaluru International Airport), Bengaluru Whitefield, Chandigarh, Chennai, Hyderabad, Hyderabad Hitech City, Kolkata, New Delhi, and Pune.
In the official statement, Hard Rock International clarified, "Hard Rock Hotel in Goa is unaffected by the split and will continue operating as normal. The Goa property is operated by a separate entity and has no connection to JSM Corporation."
The closure left the customers of the cafe stunned, and the termination of the outlets will impact hundreds of employees working at the locations.
Hard Rock International (HRI) is one of the most globally recognised companies, with venues in over 70 countries spanning 290 locations that include owned/licensed properties.
As the premier name in the cafe industry, Hard Rock International owns the most valuable collection of authentic music memorabilia, consisting of more than 87,000 pieces, which are displayed at its locations around the globe.
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