Meta Mandates SEBI Verification Of Investment Ads In India To Curb Fake Market Tips
Under the new rules, advertisers must verify the identity of the person or organisation benefitting from the advertisement.
Meta Platforms, the parent entity of social media platforms like Facebook, Instagram and WhatsApp, has announced that starting July 31, 2025, all advertisers running securities and investment-related ads targeting users in India must complete a strict SEBI verification process.
Under the new rules, advertisers must verify the identity of the person or organisation both funding and benefiting from the advertisement. This includes disclosing their SEBI registration details. In cases where SEBI registration isn’t required, advertisers may opt for alternate verification options such as business or identity verification.
Once verified, the advertiser’s name and SEBI registration number (if applicable) will be displayed as a disclaimer on the ad and archived in Meta’s Ad Library for up to seven years.
The verification rollout began on June 26 and is expected to cover all eligible advertisers worldwide by July 28. Advertisers will have at least one month to complete the process from the time they become eligible. Meta is advising advertisers to begin early to avoid disruptions once enforcement begins.
To comply, advertisers must verify the beneficiary and payer details via supported ad tools, such as Meta Business Suite. Additional compliance will include selecting the verified entities while creating ads, ensuring that the appropriate disclaimer is generated.
Existing ads published before July 31 will not need to be retroactively updated, provided the advertiser account is verified.
