Tata Global Reaches Record On Pact To Sell Bottled Water In U.S.

Shares of Tata Global Beverages rose as much as 6.4 percent to Rs 190, the highest since at least 1991 after announced plans to launch its premium natural mineral water brand 'Himalayan' in the U.S. market.

The mineral water brand "will now enter the U.S. market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters to distribute and market the brand," Tata Global Beverages (TGB) said in a statement.

This makes Himalayan one of the first premium Indian FMCG brands to target the broader American audience, the company said. Himalayan is currently available in India and Singapore.

The company did not disclose any financial terms of the deal.

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