PepsiCo eyes 30K farmers under collaborative farming by 2013

Global beverages and snacks major PepsiCo expects the number of Indian farmers, from whom it sources different produce, to reach 30,000 by the end of next year, up 25 per cent from the existing pool..The company works with farmers across nine states, including Punjab, Maharashtra and West Bengal, procuring agri-products like potato and barley from them.."PepsiCo India works with over 24,000 farmers across nine states in the country. By 2013 we are targeting around 30,000 farmers," PepsiCo India Vice President-Agro Jaideep Bhatia said..Asked if the company is looking to engage farmers in other states as well, he said PepsiCo will first look to scale up in the nine states before expanding elsewhere..Under its collaborative farming programme, the company provides technical and financial support to farmers, which includes tie-up with banks and insurance firms..The firm assures buy back of the farm produce at pre- agreed prices from cultivators thus helping them insulate from market price fluctuations besides ensuring stable income..Last year PepsiCo India had procured 2 lakh tonne of potatoes from the farmers through three plants in West Bengal, Punjab and Maharashtra, which were used to make potato chips.."This year our target is to procure 20 per cent more than the last year," Bhatia said..On the company's collaborative farming in West Bengal, Bhatia said more than 10,000 farmers were associated with PepsiCo in the state. It operates in six districts - Burdwan, Hooghly, Bankura, Birbhum, Howrah and Midnapur West.."We procured 20,000 tonnes of potato from West Bengal in 2010 and this year our target is to procure 60,000 metric tonnes," Bhatia said..PepsiCo sells beverage brands like Pepsi, Mirinda, Slice and snacks brands like Uncle Chips, Lays and Cheetos in India.

PepsiCo eyes 30K farmers under collaborative farming by 2013

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