'Create Gift Cards That Match Your Business Goals,' Says Razorpay CFO Arpit Chug At Engage Gift Cards Launch

*This is in partnership with Razorpay.

Imagine it’s your best friend’s birthday. You know their love for gadgets, but picking the perfect one—that’s a challenge! A last-minute purchase feels risky, and a generic gift card just seems impersonal. What if there was a smarter way—one that combines choice, personalisation, and seamless redemption?

Welcome to the future of gifting with Razorpay Engage Gift Cards—India’s first intelligent, customisable gift card platform designed to redefine customer loyalty and engagement.

In India, gifting is more than just an exchange of presents—it’s a reflection of relationships, appreciation, and cultural traditions. With digital payments and online shopping on the rise, gift cards have emerged as a preferred choice, offering convenience, flexibility, and a perfect solution, especially for last-minute gifting. The digital gifting market in India is projected to reach $31 billion by 2030, yet businesses continue to grapple with high acquisition costs, low retention, and ineffective discount-driven marketing strategies.

At the 6th edition of Razorpay’s flagship event, Razorpay FTX’25, Engage Gift Cards were unveiled as the latest innovation within Razorpay Engage, a Full-Stack Intelligent Marketing Growth Suite. This launch marks a game-changing shift in how brands drive customer engagement, retention, and create a lasting relationship with their customers. 

Arpit Chug, CFO of Razorpay, emphasised the importance of smarter spending in marketing, stating, "Many large organisations are struggling with rising CAC, lower retention, discount-led cash burn, and offers that just don’t work. We envisioned a smarter way for businesses to engage their customers, beyond just discounts and ads."

With Engage Gift Cards Platform, businesses are in complete control, allowing them to set redemption rules, customise discounts for different customer segments, and design gift cards for specific products or services. Moreover, the seamless checkout experience ensures instant redemption, making transactions hassle-free for both businesses and customers.

Razorpay made its foray into Marketing & Growth last year with the launch of Razorpay Engage, following its acquisition of PoshVine in 2022—to help businesses acquire, retain, engage, and revive customers sustainably. Engage offers a powerful suite of solutions that empowers businesses to take charge of their end-to-end customer engagement and growth.

Arpit Chug further added, "Engage is redefining the way marketing ROI can be maximised—because every rupee should work as hard as you do."

With Engage Gift Cards, businesses can: 

• Reduce customer acquisition costs

• Enhance retention through personalised incentives

• Ensure secure transactions with AI-powered fraud prevention

• Reach millions via India’s largest rewards catalog

Engage Gift Cards are making their debut with three marquee partnerships:

• Apple Premium Reseller – India’s first multi-brand Apple Premium Reseller gift card

• Blinkit – Enabling instant gifting on India’s fastest-growing quick commerce platform

• Lenskart – Customers get the freedom to choose eyewear that suits their style, with a seamless omni-channel redemption experience that covers both retail and online purchases 

For businesses, Engage Gift Cards unlock new growth opportunities, optimising marketing budgets while fostering deeper customer relationships. By moving beyond discount-led marketing, Engage enables brands to create sustainable and impactful engagement strategies.

As a first-of-its-kind Growth Marketing Platform, Razorpay Engage continues to empower businesses with end-to-end customer acquisition and retention solutions. Whether it’s through personalised rewards, targeted offers, or now, intelligent gift cards, Engage is at the forefront of transforming digital marketing.

Gone are the days of uninspiring, one-size-fits-all gift cards. Engage Gift Cards represent the next evolution in digital gifting—intelligent, flexible, and designed to make every gifting experience special.

As Arpit Chug aptly concluded, "Engage Gift Cards—because your brand deserves to be on everyone’s wish list."