STANDARD AD SPECS
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Screenshot
| Banner Type |
Dimensions |
| Wide Skyscraper |
160x600 |
Flash Banner :
- Maximum weight – 30 kb
- Maximum frame rate – 12-16 fps
- Animation limit – 15 seconds
- Stop all animations before 15 seconds.
- Looping not allowed. Can add a replay button
- Valid clickTAG on the topmost layer.
- No URL Embedding Allowed
- User Initiated Sound allowed, File loading not permitted.
- Backup Image mandatory.
- Last frame should have the company’s branding on it
Image :
- Format Allowed : JPG or GIF
- Maximum weight : 20 kb
- Animation limit – 15 seconds
- Stop all animations before 15 seconds.
- sLast frame should have the company’s branding on it
Scripts :
- Valid clickTAG :
- on(release){getURL(clickTAG, target="_blank");}
- Replay Code :
- on(release){gotoAndPlay(1);}
Other Specifications :
- URL should always be Domain Based. [ 203.xx.xx.xx not allowed ]
- No Spaces allowed in the Tracking URL
- While sending the banners use the naming convention as follows :
- clientname_date_bannersize
- All banner names should be lower case.
Important :
- A typical creative packet will include the following :
- Flash Banner and Source Code [FLA in MX 2004 format]
- Backup GIF
- Fonts and URL to be used.
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