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Updated: 27/03/2008 | 08:39 PM IST
Tata faces new challenges
Abhishek Gupta
Thursday, March 27, 2008 (New Delhi)
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A day after announcing the biggest deal of his career at Tata Motors, for Ravi Kant top of the agenda is integrating the two iconic brands Tata now owns into its fold. Tata already has some big changes in mind from the way Ford ran these two companies.

"The difference would be the kind of latitude and freedom we may give them. It may be different from what they were used to. It will be an important business and very large size business. It will look for its well being and sustained growth," said Ravi Kant, MD, Tata Motors.

With JLR’s combined sales, Tata's overseas business will now cross its domestic passenger vehicle sales and Tata has clarified that JLR revenues will be consolidated into the balance sheet of the listed Tata Motors.

Ravi Kant also shared with NDTV that while for the Ford Motor Company, JLR was a very small part of its overall business, for Tata its a much larger division. So, the stress will be on growth of the two marques while maintaining their individual identities.

Tata Motors has come a long way since Telco began making heavy trucks introducing its first car at the turn of the century and today the most talked of car in the world, the Nano. With Jaguar and Land Rover - it enters a new arena it is not used to doing business in but it says its ready for the next step in its evolution.

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