RCom set to launch DTH service Big TV

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TVS MOTOR TO NDTV: TO SET UP AN ENGINE PLANT & DESIGN CENTRE IN INDONESIA POST 2011
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TATA STEEL: MAY SELL $1-1.5 BN IN BONDS WITHIN THE NEXT YEAR TO REPAY PORTION OF LOANS
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CIPLA: TO GIVE DETAILS OF POSSIBLE AFRICAN INVESTMENT IN 45 DAYS
CIPLA: MAY BUY 25% STAKE IN UNIT OF SOUTH AFRICAN COMPANY CIPLA MEDPRO

Updated: 27/03/2008 | 12:29 AM IST

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Arijit Banerjee

Thursday, March 27, 2008 (New Delhi)

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The war to carry television to your home has started in earnest with the telecom giants Reliance Communications and Airtel ready with their DTH plans and expect to storm the market by May this year.

Reliance Communications, which is launching the service under the BIG TV brand has even started trial runs in Mumbai. The company says it will invest Rs 2000 crore in its DTH venture and is ready with its entry strategy.

The DTH market in India is already at 6 million with Tata sky and Dish TV being the major players but Reliance says its service will be cheaper and since its using MPEG 4 a new technology.

It will be able to provide almost 250 channels, the highest by any DTH player. The company is even talking to broadcasters on HDTV transmission and just like Airtel it will use the distribution network of its parent company.

Reliance is targetting a million subscribers in the first year of operation and will be concentrating on smaller cities to boost its subscriber numbers.